Americans are living longer. Healthier living conditions, decreases in infectious disease and improved medical treatments have led to an increase in the number of older adults. The focus is now on positive aging rather than the “problems of aging”. Every minute of every day, every living human being is participating in the aging process and it is impossible to avoid it. And as today’s Baby Boomers begin to enter their senior years, it is believed that they will desire to continue their current independent lifestyles.
For this reason there is a quickly growing need for the expertise of the Professional Gerontologist: a credentialed individual who can advise and educate people in all walks of life to the experience of aging; practicing and encouraging ethical behavior in an effort to improve the welfare and safety of the aging population. Membership in The Let’s Group® also provides a consulting resource for businesses, large and small, as well as mainstream media.